IXP Explained

What Is an Interactive Experience Platform?

An interactive experience platform (IXP) is software that enables anyone to create and run engaging, real-world experiences that bring people together through active participation with their surroundings.

Friends compare their phones in a festival crowd in Gothenburg, with food stalls and bunting behind them
The Concept

Understanding Interactive Experiences

Interactive experiences go beyond passive content — they invite people to explore, discover, and engage with the world around them.

What Are Interactive Experiences?

Interactive experiences are engaging activities where the user actively participates in and influences the content, rather than just passively consuming it. Unlike passive entertainment, they require you to move, think, explore, and collaborate in the real world.

What Is an IXP?

An Interactive Experience Platform is software that makes it easy for anyone to create, manage, and run these kinds of experiences — no technical skills required. It bridges the digital and physical worlds, turning any outdoor space into an interactive playground.

Who Is It For?

Anyone who wants to engage a group through real-world interaction: educators planning field trips, event organizers running festivals, tourism boards showcasing cities, companies cultivating team culture, or families creating weekend adventures.

Why GeoQuestr

The IXP That Puts the Real World in Focus

GeoQuestr is purpose-built for interactive outdoor experiences, combining maps, 3D visualization, and multiple quest types into one powerful platform.

Maps & 3D Visualization

The experience becomes extra engaging with the beautiful 3D environments and buildings.

A visitor holds a phone showing the GeoQuestr map on a sunny cobbled street by the water in Stockholm

5 Quest Types

Mix and match quiz walks, treasure hunting, photo challenges, and guided tours to create the perfect experience for any group.

Multiplayer

Track progress on leaderboards in real time, get updates on how other participants are doing, and send encouraging messages to participants from the control room.

Create with AI

Let AI generate the quests for you — creating a professional experience takes minutes, not hours.

Works Almost Anywhere

As long as there is GPS coverage, you can create an experience there. Place markers and play indoors or outdoors.

No App Install Required

Participants join instantly from any browser — no app store download needed. Just share a link or QR code and they're ready to play.

How It Works

Three Steps to Your First Experience

Creating an interactive experience on GeoQuestr is fast and intuitive.

  1. 1

    Create Your Experience

    Get help from AI to create quests and place them along the route participants will walk.

  2. 2

    Publish & Share

    Publish and share the direct link or join code with your participants.

  3. 3

    Play & Summarize

    Let participants run through your experience and afterwards you can review statistics to see how you can improve the experience for next time.

Get Started Today

Create Your First Interactive Experience

Join thousands of creators using GeoQuestr to create engaging, location-based experiences. Book a meeting and we'll show you how it works.